In the first poster it can be seen the mixture of fonts, colors and sizes which drown a strong message for every driver. The first type used is interesting because it is made from road signs and even the 'A' letter is a sign itself.
The next type is a specific rounded font used for tyre companies' names, yet the fact that is written on a tyre makes the font to be connected to the message.
The third and the fourth are made from traffic signs bracing up the words. The 'check' is typed on a yellow rectangle to be very vesible. The next font has a specific shape and consistency. The word 'weather' is apparently graved in ice, describing a negative factor on being unprepared on the road.
The last one, 'updates', is actually a combination of signs, ending the poster with a related theme to driving.
Following the same topic, the Highway agency advice us in a unique form to check our cars, using tools as letters.
And as an end of the story, here are some of the negative effects of not listening the advice and of course they are transmitted to public through a creative typography.
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