Marketing in a day

I chose to develop a poster that clearly express my target audience interest. I used the gradient to capture the attention. I kept the same font and I added the logo and the cover for a clue. I wrote 'Fashion, Vintage, Shopping, New Style' because I do consider that these words express the main topics of the magazine.

For the online banner I chose to duplicate the cover to look more interesting, I kept it simple but attractive. 

This sticker can be used for mugs, T-shirts, bags, laptops, iPad or iPhone.

TRASHION! on issuu

http://issuu.com/andreeacojocaru0/docs/trashion

TRASHION! on Web

I decided to have the logo as the home page because I do consider that it is very interactive. However, I changed some aspects of logo: I duplicated the title and I kept it only on white background. 

This is my first mock up for indicative articles page. I kept the concept of the cover and I created the titles as buttons, yet the reader can access a article only by clicking on its title. I kept the photo from the cover and the details about the issue and date.

For this mock up I changed the colours of the cover, making it with the same colour palette as the logo.

The last version of indicative articles page made me to experience a black & white mock up. I edited the photo by making it back & white in order to be suitable for the titles and logo.

TRASHION! - iPhone Version

The iPhone version I increased the font size and I changed the layout. I kept the same concept for the entire iPhone version but at the same time it is suitable for mobile used.

TRASHION! - iPad Version

For iPad version I redesigned all the pages to fit for the iPad dimensions. I kept the same concept, but I changed most of the articles layout. Because of the fact that the photo that introduce the first article has different dimensions, I crop it for these dimensions.

For the articles I increased the font size to be visible for readers. Thus, I redesigned the layout, changing the positions of photos.

I kept the same appearance but I reduced the number pages because I needed to fit my work on a single page layout suitable for iPad.

TRASHION! Logo

The concept of the logo was to keep it simple but interesting. I chose the black & white combination mainly because it looks fashionable, but at the same time it is regarded to my target audience.

Magazine in a day - TRASHION!

For the photo I used on cover I edited the contrast and I added a light filter. For the title, 'TRASHION!', I used two fonts: Arual and Dolce Vita Light. I duplicated the layout three times and I repositioned to create a dynamic view upon the title. For the title I used Cyan and Magenta. I put the main three articles in the left on the cover in order to highlight the subject of the magazine. Magenta, Cyan and Yellow are the colours used for the articles and I used Arual font. I combined the two fonts because they are very similar, using Illustrator. I redesigned the letters into a type which I like more and I would see it as a front cover type. The whole concept was to create a new dynamic, modern look to preserved the fashion and teen spirit.

I created the layout design for content to fit for the main subject. The font and colours are the same as in the title, yet I created a symmetry. I created the ribbons to insert the number of the pages and to write the topic of them. I kept the ribbons for design on the entire magazine. I do believe that these create a youth fashionable look, especially for my target audience. 

I used this photo to introduce the article and I kept the ribbon to show the title. The font used on the text is Helvetica Neue LT STD Thin to enhance the visibility for the reader.

To introduce the article I added the title on a ribbon. I used two grids in order to make the article easily to follow. I inserted the picture into the main text to break the text's line.

The next part of the magazine is highly connected with the previous pages. I kept the layout but I inserted the illustration to introduce the article. From my point of view, the illustration can be a clue about the text's subject, yet it can make the reader curious. 

For this article I kept the concept of the previous pages, but I changed the colour of the title, thus making the magazine more interactive and to fit for my target audience. I used two columns and the font and size are the same.

To create a dynamic look for the magazine I put the final part of the previous article on other part. I inserted two pictures in order to theory up the text. For the next article 'how to Shorts' I used different alignments but I kept the main concept.

For the final part I used the same type of ribbon as the one from the first article to create symmetry.  I broke the grids with some helpful images, following the written tips and demonstrating them through images.