Own the Colour

Tiffany & Co box

Tiffany Blue

Tiffany & Co blue colour is trademarked in the US and elsewhere. This nuance of blue expresses elegance and luxury. It gives the experience of touching the finest and royal jewellery, yet customers can actually feel the pure form of the jewellery only by looking at the blue little box. The colour is produced by Pantone, with PMS number 1837 which means the year of Tiffany & Co fondation. The colour is not printed in the Pantone Marching System and it is available only for the company. This nuance of blue is so famous that it has a Wikipedia page.

   

                                                                              Pullman Brown

UPS Truck

The brown colour used by UPS is now a trademarked for the company. They used the same brown nuance for their trucks since 1916. In 1998 a former UPS executive explain their reasons of choosing this colour: 'it was the epitome of luxury at the time' The brand's tagline is 'What can Brown do for you?' Brown gives a serious overlook for the company, as they based their services on professionalism.This colour is also associate with plainness in some cultures over the world.